1- Search Engine Optimization & Web Site Submission Services
There are two types of search engines: Search Engine Directories and Search Engine Spiders. Each search engine (regardless of whether it is a spider or a directory) uses unique criteria for "ranking" web sites.
Search Engine Optimization (SEO) and Marketing Elements are properties of a web site dealing directly with management of search engines rankings and promotion of the web site through other media. Internet marketing and SEO, combined with online advertising strategy, will help increase your traffic.
Using an outstanding search engine optimization, Internet marketing, web site promotion and management consultation firm helps send thousands of interested prospects to your business. A business or web site is of no use without traffic. The following SEO and Marketing Elements are available to partners to add to existing packages or custom solutions.
Keyword Selection
Choosing the right search engine optimization keywords is crucial to search engine success. If you choose keywords that are too broad you will have difficulty converting visitors into buyers. If the chosen keywords are too competitive, you may be indexed dozens of pages deep. This means that you will be, literally, "lost in cyberspace."
It is best to choose keywords that are highly relevant to your products and services. For a customer wishing to sell Beauty Products it is better to target the keyword "beauty cream" compared to "cream" or "beauty." Aside from individual keywords being too broad, they are also very competitive.
The best-case scenario is choosing targeted keywords that are popular. Optimizing your web site for keywords that no one is searching for is a waste of time and money.
There is a fine line between keywords that are too competitive and too unique. WebControl uses WordTracker to analyze keywords for popularity and competition. Using the best available technology, we are able to choose keywords that will provide the best search engine success.
a. Search Engine Directories
Search Engine Directories rely on humans to gauge web page relevancy and search engine placement. Human editors review each web site and rank them according to a set of guidelines such as web site content, web site functionality, and design professionalism. Yahoo! and the Open Directory Project, DMOZ are the most popular Directory Driven Search Engines.
b. Spiders / Crawlers / Robots
Spider driven search engines use "robots" to spider web sites across the Internet. Robots "crawl" each web site and "score" pages based on relevancy. Some engines score the index page while others score individual web pages. A web site's score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, web site themes and more. Google.com is the most popular spider driven search engine.
c. Earning Top 10 Search Engine Placement is complex and highly competitive for
three reasons:
1. The variety and complexity of search engine's "ranking" algorithms
2. Search Engines constantly modify "page ranking criterions"
3. Increasing competition on the web
Why Search Engine Optimization?
Studies have proven that top placement in search engines, among other forms of online marketing,
provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization
is the ONLY fool proof method to earning Top 10-20 search engine placement.
How does SEO earn guaranteed top 10 placements?
Every Search Engine ranks Web Site Relevancy using a unique formula.
Another term for a search engine's ranking formula is a search engine algorithms. The goal in search engine optimization is to build a web site that meets each
search engines "ranking criterion. The closer a web site matches each search engine's "ranking criterion, the higher the web site scores. Higher scores
equal better placement in search engines. The best scores are rewarded with Top 10 search engine placement.
Determining Factors
Each search engine places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it.
Search engines constantly update and refine their ranking criterions in order to index the most relevant sites. Other variables that have an emphasis
on search engine placement include the following:
Keywords: Choosing the right keywords is mission critical.
Link Popularity: The more links pointing your site from "relevant" sites the better.
Click Popularity: The more traffic your site receives, the higher you score.
Web Site Themes: Create text heavy pages broken down into "themes".
2- Pay-Per-Click (PPC) Search Listings:
Should you use pay-per-click engines? This decision should be influenced by your industry's keywords and prices. Your budget,
economies of scale, cost-per-customer acquisition, marginal costs and profitability should be considered before entering the PPC arena.
How much are you willing to spend to generate a sale?
If pay-per-click engines can meet the figure you derive, it is a rewarding investment. Learn more about pay-per-click search engines!
Competitive Analysis:
Competition analysis is about focusing on the areas you need the most improvement. Find the engines you lack solid placement and learn the
tricks to earn top 10-search engine placement.
3- Link popularity directly affects your web site traffic as well as overall listings.
In your marketing strategy "off page" factors have become more and more important as they relate to traffic. In particular, solid links from popular sites can bring you a good deal of targeted traffic.
In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to it. So, in the search engine's view, your site is considered important as well. We work to find good links that will bring you targeted traffic.
Search Engine Optimization Pricing Plans:
Learn about our professional search engine submission and web promotion services today!
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